Winter Sports Market (WSM) is the largest and longest-running trade show in the winter sports industry—an exclusive, invitation-only event where top brands and specialty retailers come together to shape the season ahead.

Held in Salt Lake City, WSM connects leading ski and snowboard retailers with the industry’s premier brands in a focused, deal-driven environment. With over 168,000 square feet of exhibit and showroom space, this is where business gets done—new products are launched, orders are written, and strategies are forged.