The Company was founded by Giancarlo Tanzi in 1975 and takes his name from a city located in the North- East of Italy (close to Venice) where the brand was first established.

Asolo has always been a pioneer for innovation, in fact, the first revolutionary idea introduced by its founder was the first Mountain Boot made of a combination of leather and textile (Cordura) and shortly after he introduced also the first Mountain Boot lined with Gore-Tex - innovations that changed not only the market, but also the way of making outdoor footwear.